How Corinne Stokoe Turned Target Runs into a Top-Tier Brand

Turning the Mundane Into Momentum

What starts as a Target walk with a newborn can turn into an empire, if you’re Corinne Stokoe.

In this episode of Case Studies, Corinne opens up about the surprising path from postpartum isolation to building one of the most influential affiliate marketing businesses in the country. But this isn’t a story about pretty feeds and polished photos. It’s about grit, grace, and a whole lot of work behind the scenes.

🎧 Listen to the full episode here.

From Miss Provo to Mint Arrow

After walking away from a piano performance major at BYU, Corinne’s journey took her through door-to-door-adjacent sales roles, a few brutal jobs and a career pivot driven by faith and pure hustle.

What started as an Instagram hashtag turned into a blog, then a business, then a platform with reach in the tens of millions.

Faith, Focus, and the Power of Showing Up

Corinne didn’t plan to build a digital empire. But when her husband lost his job and she was pregnant with their second child, she leaned in. She taught herself affiliate marketing, chased down brand partnerships, and turned Mint Arrow into a trusted, profitable brand.

And in the middle of it all, her faith deepened.

She started sharing her beliefs publicly. Lost thousands of followers overnight. But stayed the course.

What You’ll Learn in This Episode

✅ How to build something meaningful, without a blueprint
✅ Why staying scrappy beats being trendy
✅ How Corinne uses AI and podcasting to deepen audience trust
✅ What real discipline looks like, and why it always pays off

🎧 Listen to Corinne’s full story here.

P.S. If you liked this one, go back and check out our episode with Chelsea Baugh, on rebuilding identity and starting over with intention