From Bull Riding to Boardrooms: How David Miller Built a Legacy

Building a Life That Matters

Most people don’t expect a bull rider from Alpine, Utah to end up running a half-billion-dollar company.

But David Miller’s never done things the conventional way.

In this episode of Case Studies, David shares his incredible journey—from a rodeo accident that nearly killed him, to a career at Geneva Steel, to growing a business from $36 million to over $700 million in annual revenue.

🎧 Listen to the full episode here.

Faith, Family, and a Fire to Build

Five weeks after getting married, David lost vision in his right eye in a hunting accident. That experience shaped everything that came next.

He and his wife Angie leaned into each other, rebuilt from nothing, and never lost sight of what mattered most: building a life grounded in faith, family, and work ethic.

From Steel Mills to Startups

David worked his way up through Geneva Steel, eventually managing entire divisions in his 20s. But it wasn’t the corporate ladder he loved—it was solving problems, challenging the status quo, and unlocking potential in the people around him.

So he left. Took a job for half the pay. And helped scale that company into a national powerhouse.

✅ From $36M to $700M in revenue
✅ Built with zero debt
✅ Sold twice, creating generational value

🎧 Listen to the full episode now.

What Made It Work?

• He knew when to break glass—and when to listen to the people doing the real work

• He built a leadership team that could outgrow him (and he was good with that)

• He never stopped investing in his people, or in the long-term vision

Legacy, Leadership, and Living With Purpose

David’s story isn’t just about money. It’s about meaning. He’s a man of faith. A husband, father, and now grandfather. He built his ranch at 13—in his mind—and made it real decades later.

What drives him now? Helping others see opportunity where they only see obstacles.

🎧 Hear his story in full here.